top of page
Black Heart.png

OBSCURE

FREE SHIPPING OVER £50

PRIVACY POLICY



Privacy Policy - Obscure

Last updated: 20 November 2025

1 Introduction

1.1  This Privacy Policy applies if you are a visitor to our websites or our social media pages, if you purchase any products from Obscure, and/or if you are a user of our apps. We may collect, use, store, and transfer different kinds of personal data about you when you visit our websites or social media pages, register for an online account with us, join our loyalty program, contact us, subscribe to our newsletter, purchase any of our products, or when you download and register an account for our apps.

​

1.2  Obscure is the data controller for all personal data processed through the Site. We are responsible for deciding how we hold and use personal data we collect or receive about you. We respect your privacy and are committed to protecting your personal data. We will ensure that your personal data is stored and used in accordance with this Privacy Policy.

​

1.3  Please read this Privacy Policy carefully. This Privacy Policy may change from time to time. We will regularly review this Privacy Policy, and any updates we make will be posted on our websites. We encourage you to frequently check this page for any changes to stay informed about how we are collecting and processing personal data about you.

​

1.4  Our website and app are not intended for children (anyone under the age of 18), and we do not knowingly collect data relating to children. No one under age 18 may provide any information to or on the website or our app. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this website or our app or through any of its features, register on the website or our app, make any purchases through the website or our app, use any of the interactive or public comment features of this website or our app, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received personal information from a child under 18, we may delete that information. If you believe we might have any information from or about a child under 18, please contact us at support@obscureclo.com.

​

1.5  If you have any questions or concerns about any of your personal data or information contained within our privacy policy, please contact us at support@obscureclo.com.

2 Data We Collect

2.1  Personal data is any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

​

2.2  Whenever we collect, store, use, disclose, or delete your personal data, this is referred to as processing your personal data. As a website user, visitor, customer, or app user, we will process different kinds of personal data about you which we have grouped together as follows:

  • Identity Data – data which identifies you including your name, title, username, date of birth, and gender​

  • Contact data – your contact details such as your billing address, delivery address, email address, and telephone numbers.

  • Purchase data – information concerning the products you have purchased from us including how frequently you purchase from us, whether you have used any discount or gift card codes or other offers, which products you have purchased, how much you have spent with us.

  • Customer Service data – information relating to your interactions with our customer service team by email, phone, WhatsApp, online chat, or by post, or by submitting an enquiry form on our website or contacting us via our social media pages or via our app. For example, information you provide when you make a general enquiry, ask us for product advice, or in the unfortunate case that you need to complain to us.

  • Review data – information you provide to us when you review our products or services, such as via Trust Pilot, or when you provide feedback to our customer services team.

  • Marketing data – data which we capture when you sign up to receive our newsletter or other marketing communications, including your preference regarding us contacting you this way, opt-out data, and any vouchers or other offers we have sent you, as well as data on how you respond to and interact with our marketing communications.

  • Technical data – electronic information which is automatically logged/stored by processing equipment, including details of the device(s) you use to access our services, internet protocol (IP) address, your login data, browser type and version, time zone setting and location, country and telephone code where your device is located, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our websites or apps or open our emails.

  • Social Media data – data you provide to us directly about your social media accounts or which we have access to when you connect with us, like or follow our social media accounts, including your social media handle, photograph, date of birth, location, occupation, interests, and other information and content you make available via your social media accounts.

  • Financial Data – Payments are processed by third-party providers (e.g, Wix Payments, PayPal, Stripe). We do not store full card details.

​

2.3  We do not collect any special categories of personal data about you (such as information about your health, race, political opinions, religious beliefs, or sexuality). Nor do we collect any information about criminal convictions and offences.

​

2.4  Our website is built and hosted on Wix.com Ltd. Wix acts as a data processor, and we remain the data controller. As part of operating the Site, Wix processes and stores personal data on our behalf, including:

  • Customer accounts;

  • order details;

  • delivery information;

  • analytics data;

  • messages submitted through forms; and

  • IP & device information.

​

2.5  Wix's privacy and data-security documentation:

3 When Do We Collect Your Data

We collect your data in the following situations:

​

3.1  Direct interactions: We collect personal data directly from you when you interact with us or correspond with us directly via our websites or apps, by email, WhatsApp, online chat, by post, or on social media. This includes personal data you provide when you:

  • Visit our website;

  • Create an account on our website or app;

  • Place an order for any of our products;

  • Subscribe to receive our marketing communications;

  • Engage with us on social media, such as by following us, liking our posts, commenting on our posts, or sending direct messages;

  • Contact us by any means, including filling out an enquiry form on our website or by sending us an email;

  • Give us feedback or respond to our request for feedback;

  • Request marketing to be sent to you;

  • Enter a competition, promotion, or survey; or

  • Comment or review our products.

​

3.2  Other Third Parties - We may also receive personal data about you from various third parties. Our third-party ecommerce website provider (currently Wix), whose services enable us to process electronic orders and payments for products, and other providers of technical, payment, and delivery services.

4 How We Use Your Data

4.1  We will need to process your data when you purchase products from us in order to process and deliver your order. We are likely to process your Identity, Contact, Purchase and Customer Service on this basis.

​

4.2  Where we have your consent to do so, subject to your right to withdraw consent. We may send you marketing communications by email or by SMS if you have subscribed to receiving these communications from us in this way. We can send you email content that’s relevant and tailored to you. If you want to opt-out of email tracking at any time, then you can opt-out of receiving marketing emails. We may rely on the ‘soft opt-in’ to send you marketing emails and/or texts without asking for your express opt-in consent.  You can opt-out of our marketing emails any time or by contacting us by email at support@obscureclo.com. Where we process information on the basis of consent, if at any time you want us to stop processing this information, you can withdraw your consent.

​

4.3  We may analyze your personal information, including Identity, Contact, Customer Service, Review, Marketing, Purchase, Technical, Usage, and Social Media data, so that we can form a view of what you may want or need or what may be of interest to you, to send you marketing communications relevant to you.

​

4.4  Our legitimate interests in processing your personal data for your own business purpose include the following:

  • To manage our relationship with you and notify you of changes to our terms and conditions or this Privacy Policy (which may include processing Identity, Contact, Purchase, Security, Customer Service, Review, Marketing, Usage, Technical, and Social Media data);

  • To promote our products and our business, including via our website, via email, via our app, and via social media (which may include processing Identity, Contact, Purchase, Customer Service, Review, Marketing, Usage, Technical, and Social Media data);

  • To personalize our marketing to you, to provide you with a better and more engaging experience (which may include processing Identity, Contact, Purchase, Customer Service, Review, Marketing, Usage, Technical, and Social Media data);

  • Where we have obtained your contact details in the course of a sale or negotiations for a sale of a product or service to you, we may rely on the ‘soft opt-in’ to send you direct marketing emails and/or texts in relation to similar products or services if you do not choose to opt out (which may include processing Identity, Contact, Purchase, and Marketing data);

  • To correspond with you concerning your account for our website or our app or your purchases, and to respond to your queries, refund requests, and complaints (which may include processing Identity, Contact, Purchase, Customer Service, Marketing, Usage, and Social Media data);

  • To conduct our business and operate as a retailer of clothing to further our business and community interests and operate profitably (which may include processing Identity, Contact, Purchase, Customer Service, Review, Marketing, Usage, Technical, and Social Media data);

  • To develop and grow our business, improve our products and offerings, our website, app, and our customer service (which may include processing Identity, Contact, Purchase, Customer Service, Review, Marketing, Usage, Technical, and Social Media data);

  • To process orders for products, including managing payments and collecting and recovering money owed to us (which may include processing Identity, Contact, Purchase, Financial, Customer Service, Review, Marketing, Usage, and Social Media data);

  • To send you survey and feedback requests to help us improve our products and services (which may include processing Identity, Contact, Purchase, Customer Service, Review, Marketing, Usage, and Social Media data);

  • To administer and protect our business, our website, our online store, and our app (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data) (which may include processing Identity, Contact, Purchase, Customer Service, Review, Marketing, Usage, and Technical data);

  • To create and maintain accurate business records (which may include processing Identity, Contact, Purchase, Customer Service, Review, Marketing, Usage, Technical, and Social Media data);

  • To protect our business and financial interests and for the purpose of establishing, exercising, or defending legal claims (which may include processing Identity, Contact, Purchase, Security, Customer Service, Financial, Review, Marketing, Usage, Technical, and Social Media data); and

  • To ensure our website, online store, and app are being used in compliance with relevant terms and conditions (which may include processing Identity, Contact, Purchase, Security, Customer Service, Financial, Review, Marketing, Usage, Technical, and Social Media data).

​

4.5  We process your personal data only where permitted by law. Most commonly, we will process your personal data where:

  • it is necessary to perform a contract with you;

  • it is necessary for our legitimate interests (provided those interests do not override your rights);

  • we need to comply with a legal obligation; or

  • you have given your consent.

​

4.6  We may process your personal data to process payments, prevent fraud, and ensure transaction security. This includes sharing relevant information with our payment providers, including Stripe and PayPal, and fraud-prevention services.

5 Disclosure of Data

5.1  We may share your data with the following third parties:

  • ​Third parties who support our website and our app and provide other business systems such as Wix, our e-commerce provider;

  • Operational companies such as delivery couriers;

  • Marketing and advertising providers;

  • Data analytics companies such as Google Analytics; and

  • Social media platforms and online search engines such as Facebook, Instagram, Twitter, Linkedin, YouTube, TikTok, and Google to show you products that might interest you while your're browsing the internet and using social media platforms.

​

5.2  Payments made on our website are processed by third-party payment providers, including Stripe (for card payments) and PayPal. These providers act as independent data controllers for the personal data they process to complete transactions, prevent fraud, and comply with legal obligations. We share only the information necessary to process payments, such as transaction and billing details.

6 Data Storage & Security

6.1  We only retain your personal data for as long as reasonably necessary to fulfill the purpose we collected it for.

​

6.2  In relation to marketing consents, we may ask for your updated consent from time to time if we have not heard from you in a while to check that you still want to receive our emails or texts. If you decide to opt-out, we will keep a record of this alongside your email address or other contact details to ensure that we do not send you marketing communications going forward.

​

6.3  Some of our service providers are based outside the UK or European Economic Area (EEA), meaning your personal data may be transferred internationally. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner’s Office.

7 Rights Over Your Data

7.1  You have certain rights in respect of the personal data that we process about you (where we are the data controller because we determine the purpose and means for which that personal data shall be processed):

  • The right to request access to your personal data that we hold and to receive certain information relating to that data;

  • The right to ask us to rectify inaccurate data or to complete incomplete data;

  • The right to receive or ask for your personal data to be transferred to a third party in a structured, commonly used, and machine-readable format (note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you);

  • The right to request the erasure of personal data if it is no longer necessary in relation to the purposes for which it was collected or processed, or if you have successfully objected to processing (note, however, that we may not always be able to comply with your request for erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request);

  • The right to object to how we process your personal data in certain circumstances, including the right to ask us not to process your personal data for marketing purposes;

  • The right to restrict processing of your personal data, for example, if you want us to establish the accuracy of the data or you have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it; and

  • Where we are processing personal data relating to you on the basis that we have your consent to do so, you may withdraw your consent at any time (this will not affect the lawfulness of any processing carried out before you withdraw your consent). If you withdraw your consent, we may not be able to provide certain products or services to you.

​

7.2  If you wish to exercise any of the rights set out above, please contact us using the details provided below.

​

7.3  We may ask you to verify your identity if you make a request to us to exercise any of the rights set out above. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

​

7.4  We will try to respond to all legitimate requests within one month. Occasionally, it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

8 How To Complain

8.1  Please let us know if you are unhappy with how we have used your personal data. You can contact us by email at support@obscureclo.com

​

8.2  You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe we have not complied with applicable data protection laws.  

Website: https://www.ico.org.uk

​

​

bottom of page